Shocking privacy practices by dating apps

 

Mozilla's latest study reveals concerning privacy practices among dating apps, highlighting an alarming trend of increased data collection to attract Gen Z users. Researchers examined 25 dating apps and found that 22 received the lowest rating, termed "Privacy Not Included," by Mozilla. Only Lex, a Queer-owned and operated app, received a positive review, while Harmony and Happn were rated passable.

According to the study, 80% of the apps may share or sell users' personal data for advertising purposes. For instance, apps like Bumble have ambiguous privacy policies that could potentially lead to data selling. The majority of apps, including Hinge, Tinder, OKCupid, Match, Plenty of Fish, BLK, and BlackPeopleMeet, were found to collect precise geolocation data from users. Even when not in use, apps like Hinge continue to collect location data in the background, provided users grant permission.

One of the major concerns raised by the report is the role of data brokers. Data collected by dating apps, intended to improve matchmaking, can end up with data brokers, posing significant privacy risks. Last year, it was reported that a U.S.-based Catholic group purchased data from Grindr to monitor some members. Grindr, which received one of the lowest ratings in Mozilla's review, has a history of privacy and security lapses.

Zoë MacDonald, one of the authors of the report, emphasized that users are increasingly wary of sharing intimate data without assurances of privacy. Dating apps' predatory privacy practices could lead to users abandoning these platforms, contributing to a slowdown in app downloads and a decline in user engagement, as evidenced by market data.

To address these concerns, companies are exploring new approaches, including leveraging AI-powered features. However, with the proliferation of AI in dating apps, concerns about user privacy and data protection persist. Mozilla's privacy researcher Misha Rykov emphasized the importance of protecting user data as dating apps collect increasingly more information.

Earlier evaluations by Mozilla also raised concerns about the security and data sharing practices of AI bots designed to act as romantic partners. As dating apps evolve, safeguarding user privacy remains paramount to maintaining user trust and engagement.