Domestic tourism in China is booming

 

Domestic tourism in China is booming, with a significant increase in trips made within the country during the recent Labor Day holiday. However, international arrivals continue to lag, with foreigners entering China at barely 30% of pre-pandemic levels. This disparity is attributed to various factors, including China's strict COVID-19 measures, geopolitical tensions, and difficulties with payment and booking systems for foreign visitors.

The beautiful historical town of Wuzhen, a popular tourist destination, is filled with domestic visitors, but international travelers are scarce. Despite this, the local tourism industry remains optimistic, with many believing that the incredible sites and cultural experiences China offers will eventually attract foreigners again.

The Chinese government is pushing domestic consumption to counter economic challenges, and the tourism industry is seen as a key driver. However, per capita consumption remains low, and international visitors are needed to boost the sector.

Experts point to various hurdles, including limited flight connections, strict visa requirements, and difficulties with payment and booking systems. Some countries have also issued travel warnings due to geopolitical tensions and concerns over arbitrary detention and enforcement of local laws.

To address these issues, China is increasing the number of countries whose citizens don't need a visa to enter and allowing transit passengers from over 50 countries to stay for a few days visa-free. Hotels and taxis are also being encouraged to accept international credit cards.

However, experts caution that a long-term growth in inbound tourism requires a cultural shift to better accommodate foreign visitors. This includes improving payment and booking systems, addressing language barriers, and providing more services catering to international travelers.

In summary, while domestic tourism in China is thriving, international arrivals remain low due to various challenges. The government and tourism industry are taking steps to address these issues, but a cultural shift is needed to truly welcome foreign visitors and boost the sector.