Esther Crawford, a former top executive at Twitter, has joined Meta, the company owned by Mark Zuckerberg, as the Director of Product for Messenger. This move is significant, given Crawford's previous loyalty to Elon Musk and her high-profile departure from Twitter.
Crawford was one of Musk's top lieutenants at Twitter, and her dedication to his vision was evident in her public embrace of his hardcore work culture. She famously tweeted a photo of herself sleeping on the floor of Twitter's office, captioned "#SleepWhereYouWork," to show her commitment to meeting deadlines. However, despite her efforts, she was eventually laid off in February 2023.
In a recent Instagram post, Crawford announced her new role at Meta, stating that she was "obsessed" with how humans connect through technology and that Meta's scale of impact was unparalleled. She also praised Zuckerberg's "vision and intensity" and expressed her excitement to work with the "exceptional quality of people" at Meta.
Crawford's move to Meta is seen as a strategic hire for Zuckerberg, who is looking to bolster his company's position in the social media landscape. Meta has been expanding its offerings, including the launch of Threads, a text-based app that competes directly with Twitter. Zuckerberg has publicly stated his ambition to create a public conversations app with over 1 billion users, and Crawford's expertise in product management could be instrumental in achieving this goal.
Crawford's departure from Twitter was met with surprise, given her high profile and loyalty to Musk. However, in a recent interview, she revealed that Musk's leadership style was challenging to work with, describing him as "oddly charming" but also prone to mood swings and anger. She also criticized the inner circle of Musk's supporters, stating that they were too zealous and fanatical in their support of everything he said.
Despite her criticisms of Musk, Crawford has stated that she will continue to use Twitter, as well as Threads, in her new role at Meta. This move is seen as a sign of her commitment to understanding the social media landscape and her willingness to engage with multiple platforms.
The move is also seen as a blow to Musk's X, which has been struggling to maintain its user base and engagement. Crawford's departure and subsequent hire by Meta is a significant loss for Musk, who has been relying on a small group of loyal executives to drive his vision forward.
In conclusion, Esther Crawford's move to Meta is a significant development in the ongoing battle between Mark Zuckerberg and Elon Musk. Her expertise in product management and her knowledge of Twitter's inner workings could be instrumental in helping Meta expand its offerings and challenge Twitter's dominance. The move is also a sign of the ongoing talent war between the two companies, with each side vying for the best and brightest minds in the tech industry.
No comments:
Post a Comment